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1、花香茉莉茶滿(mǎn)榕城——茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)第四屆建行“e路通”杯2010全國(guó)大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽花香茉莉茶滿(mǎn)榕城——茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)目錄一、項(xiàng)目簡(jiǎn)介1.選題背景····························································32.茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)分析···············································438花香茉莉茶滿(mǎn)榕城——茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)2.1茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)分析市場(chǎng)SWOT···············
2、·················52.2網(wǎng)絡(luò)營(yíng)銷(xiāo)的優(yōu)勢(shì)················································52.3網(wǎng)絡(luò)營(yíng)銷(xiāo)的劣勢(shì)················································6二、我國(guó)茉莉花茶市場(chǎng)分析1.茉莉花茶行業(yè)分析···················································62.現(xiàn)階段茉莉花茶市場(chǎng)形勢(shì)································
3、·············73.茉莉花茶市場(chǎng)容量需求··············································84.未來(lái)市場(chǎng)預(yù)測(cè)及投資分析·············································9三、福州市茉莉花茶企業(yè)營(yíng)銷(xiāo)現(xiàn)狀及問(wèn)題分析1.福州市茉莉花茶產(chǎn)業(yè)的優(yōu)勢(shì)··········································102.福州市茉莉花茶企業(yè)營(yíng)銷(xiāo)存在的問(wèn)題···························
4、······103.福州市茉莉花茶營(yíng)銷(xiāo)對(duì)策··············································11四、茉莉花茶項(xiàng)目營(yíng)銷(xiāo)方案1.福州閩蜜香公司簡(jiǎn)介·················································132.茉莉花茶市場(chǎng)STP分析··············································143.茉莉花茶市場(chǎng)4C分析·······································
5、········18五、茉莉花茶項(xiàng)目的網(wǎng)絡(luò)推廣策略1.總體策略······························································2138花香茉莉茶滿(mǎn)榕城——茉莉花茶網(wǎng)絡(luò)營(yíng)銷(xiāo)1.策略詮釋······························································212.品牌文化策略·························································223.網(wǎng)
6、絡(luò)營(yíng)銷(xiāo)實(shí)施·························································23六、財(cái)務(wù)分析1.股本結(jié)構(gòu)······························································282.資金來(lái)源與運(yùn)用·······················································283.財(cái)務(wù)報(bào)表···········································
7、··················294.投資回報(bào)·····························································305.潛力分析·····························································30七、項(xiàng)目風(fēng)險(xiǎn)與控制1.政策風(fēng)險(xiǎn)與對(duì)策·······················································312.市場(chǎng)風(fēng)險(xiǎn)與對(duì)策·············
8、··········································323.經(jīng)營(yíng)風(fēng)險(xiǎn)與對(duì)策·······················································32附錄一：茉莉花茶項(xiàng)目消費(fèi)者問(wèn)卷調(diào)查·································33附錄二：茉莉花茶消費(fèi)者年齡結(jié)構(gòu)圖·····································
