資源描述：
《中國煙草行業(yè)工商協(xié)同營(yíng)銷分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、-------AbstractTobaccotomorethantenlargeenterprises,ChinaTobaccoIndustryrealizedchangesinturnupsidedown,butfromtheindustrialenterprises?perspective,thefuturewillbethecriticalperiodfortheformationofmarketpattern.Theindustrialenterpriseswilllosetheopportunitiesforeveriftheycan?t
2、catchtheopportunities.Fromtheanalysisofindustrialstructure,weknowthatthemarketingcompetitionundertheplannedeconomicscomposedofseveralindustrialenterpriseswhoseproductsonlycanbesaledbytheexclusivecommercialenterpriseinthecertainregion.Becauseoftheexclusivechannel,howwouldthetob
3、accoindustrialenterprisesdevelopthelogistics,marketingresearch,brandmarketingandpromotionwiththecommercialenterprisesprotectedbynationalmonopolymanagementunderthespecialadministrationsysteminChina.Itisveryimportanttoexplorefullysupportsofcommercialenterpriseforthedevelopmentan
4、dgrowthofbrandsholdbyindustrialenterprises.Fromtheactualsituationofsynergisticmarketing,bothoftheindustrialandcommercialenterprisesachievegreatsuccess,butalsomeetsomedifficulties,theauthorappliedMichaelE.Porter?scompetitiontheorytoanalysethecompetionenviromentfortheindustriale
5、nterprisebytheirownviewinthisarticle,summingupandreviewingtheprogressofsynergisticmarketingbetweenindustrialandcommercialenterprises,drawingforththenewconceptofsynergisticmarketingofbuildingmegasynergismfortheindustrialenterprisethroughtheexistedproblemsandcausesofcurrentsyner
6、gisticmarketing.Thearticlealsosuggeststheindustrialenterpriseshoulddeepenunderstanding,adjusttheirorganizationstructuretocarryouttheirsynergisticworkselectivelyandfocusedwiththecommercialenterprisesatdifferentlevels,turntheformatsynergismtothemechanismsynergismfinally,thusprov
7、ideapathofdevelopmentreferenceforthebigbrandsofChinaTobaccoindustrialenterprises.Keywords:Tobacco；Enterprise；SynergisticMarketingIndustrial；-----------IV-----------目錄目錄摘要.......................................................................................................IIIA
8、bstract......................................................
