資源描述：
《中國(guó)煙草行業(yè)工商協(xié)同營(yíng)銷(xiāo)分析》由會(huì)員上傳分享，免費(fèi)在線(xiàn)閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、-------AbstractTobaccotomorethantenlargeenterprises,ChinaTobaccoIndustryrealizedchangesinturnupsidedown,butfromtheindustrialenterprises?perspective,thefuturewillbethecriticalperiodfortheformationofmarketpattern.Theindustrialenterpriseswilllosetheopportunitiesforeveri
2、ftheycan?tcatchtheopportunities.Fromtheanalysisofindustrialstructure,weknowthatthemarketingcompetitionundertheplannedeconomicscomposedofseveralindustrialenterpriseswhoseproductsonlycanbesaledbytheexclusivecommercialenterpriseinthecertainregion.Becauseoftheexclusivech
3、annel,howwouldthetobaccoindustrialenterprisesdevelopthelogistics,marketingresearch,brandmarketingandpromotionwiththecommercialenterprisesprotectedbynationalmonopolymanagementunderthespecialadministrationsysteminChina.Itisveryimportanttoexplorefullysupportsofcommercia
4、lenterpriseforthedevelopmentandgrowthofbrandsholdbyindustrialenterprises.Fromtheactualsituationofsynergisticmarketing,bothoftheindustrialandcommercialenterprisesachievegreatsuccess,butalsomeetsomedifficulties,theauthorappliedMichaelE.Porter?scompetitiontheorytoanalys
5、ethecompetionenviromentfortheindustrialenterprisebytheirownviewinthisarticle,summingupandreviewingtheprogressofsynergisticmarketingbetweenindustrialandcommercialenterprises,drawingforththenewconceptofsynergisticmarketingofbuildingmegasynergismfortheindustrialenterpri
6、sethroughtheexistedproblemsandcausesofcurrentsynergisticmarketing.Thearticlealsosuggeststheindustrialenterpriseshoulddeepenunderstanding,adjusttheirorganizationstructuretocarryouttheirsynergisticworkselectivelyandfocusedwiththecommercialenterprisesatdifferentlevels,t
7、urntheformatsynergismtothemechanismsynergismfinally,thusprovideapathofdevelopmentreferenceforthebigbrandsofChinaTobaccoindustrialenterprises.Keywords:Tobacco；Enterprise；SynergisticMarketingIndustrial；-----------IV-----------目錄目錄摘要.....................................
8、..................................................................IIIAbstract......................................................
